Urbestself's 6-Minute Journals have sold over 2 million copies, establishing them as the number 1 choice for personal development.
As a designer, I took charge of implementing a new concept for the brand's social media channel @urbestself. Collaborating closely with the social media team, my goal was to ensure that the brand's message of self-improvement and personal growth was effectively conveyed through the social media platform.
In addition, I took charge of organising and executing product and mood photoshoots to not only showcase the journals but also to give them a distinct face and personality, making them relatable and approachable.
The redesign of the complete brand has been done in collaboration with Maria Gottwig and Sevnur Acar.